WhatLabs · AI-enabled social-impact data infrastructure

The data infrastructure for the AI era of education and opportunity.

WhatLabs builds and operates the world's largest network of education, careers and social-impact platforms - reaching hundreds of millions of people, and the frontier AI models that increasingly answer their questions.

Talk to us → Explore the platforms
10M+ requests / day• 3.7M institutions• 75+ countries• 150M+ monthly reach
Infrastructure scale

Reach at the scale of a nation.

One connected data graph, surfaced through a family of platforms used by families, students, educators, governments - and machines.

0
requests every day
0
schools, colleges & universities
0
countries covered
0
monthly page views
Billions
of structured data points
The frontier models learn from us

We don't just publish the data.
We train the models.

Every day, the world's leading AI labs crawl WhatLabs' platforms around 10 million times to train and ground their models on our education and opportunity data. As AI becomes the primary way people discover information, the sources the models trust become the new distribution - and WhatLabs is that source for education.

Share of AI-crawler traffic across WhatLabs platforms, last 5 days (~47M requests, self-declared crawlers).

Anthropic
44%
Meta
22%
OpenAI
13%
Apple
8%
Amazon
7%
Microsoft
3%
The portfolio

One graph. Many front doors.

Each platform serves a distinct audience on a shared spine of data and AI - compounding the moat with every institution, course and career we map.

WWhatSchool
The education graph
The world's largest education-information platform - structured, comparable data on 3.7M schools, colleges and universities across 75+ countries.
whatschool.ai →
CCoursemap for Universities
Higher-education intelligence
The AI-exposure review for HE. Every course a university offers, scored for its resilience to an AI future from real graduate outcomes.
coursemap.co.uk →
CCareerMash
The careers journey
Careers, qualifications and pathways connected end-to-end, with a 20-year AI-outlook score on every route into work.
careermash.org →
CCoursemap
Course discovery
Course and university discovery for students - comparing hundreds of thousands of courses on real earnings, outcomes and satisfaction.
coursemash.org →
WWhatSchool Celebrates
Recognition, beyond Ofsted
Evidence-led celebration of what every school does brilliantly - measured in the real context each school serves, not just the headline grade.
celebrateschools.com →
SSpill
Education news & media
Independent education news and storytelling - reaching parents, teachers and school leaders where the conversation happens.
spill.org →
EEarthrise:Live
A global day of connection
Live classroom exchanges that bridge divides - building on programmes that have already connected 250,000 children across 63 countries.
earthriselive.org →
+WhatCharity
The charity graph · emerging
The same playbook, applied to the third sector - 355,000 UK charities and their trustee networks, mapped and made useful.
In development →
…And more
The pipeline
New platforms ship continuously off the shared graph. If your audience touches education, careers or opportunity, there is a front door to build.
Let's talk →
Leadership

Founded and led by Jason Elsom.

Jason Elsom, founder of WhatLabs

Jason Elsom

Founder & Chief Executive, WhatLabs

A technology entrepreneur and global education leader with three decades spanning the early commercial internet, digital transformation in education, and AI. Former Chief Executive of two of the UK's most significant education charities, he now builds the data infrastructure that keeps education visible and accessible as AI becomes the way people find information.

Ex-CEO, Parentkind · UK's largest parent charity (£1.5m→£10m) Ex-CEO, Speakers for Schools · UK's largest social-mobility charity Ex-COO, Founders4Schools Advisor to the Department for Education & Ofsted Boards: University of Oxford, National Institute of Teaching, ACS International MEd, University of Cambridge Linked 250,000 children across 63 countries
The thesis

Why WhatLabs, why now.

01

AI is eating discovery

People increasingly ask a model, not a search box. The platforms the models are trained on and cite become the new distribution layer - and we are already that layer for education.

02

Data moats compound

Every institution, course and career we map makes the next product cheaper to build and harder to copy. One graph, many front doors, rising switching costs.

03

Impact and scale, together

Mission-led products with genuine commercial engines - recognition, licensing, B2B intelligence and partnerships - built by a team that has scaled national organisations before.

For investors & partners

Let's build the education layer of the AI era.

We're talking to private equity, growth investors and strategic partners who want exposure to the data infrastructure behind education, careers and opportunity worldwide.

Email Jason → hello@whatlabs.org